Article marketing is the process of writing articles with the purpose of submitting them to directories and publishers on the internet to gain increased readership and possible back links.  The links are basically traffic going into the sales website which is an important aspect of your online marketing.  These sales leads will then need to be engaged in order for them to become buyers and customers later on. 

Articles may be written monthly, weekly or daily and posted on the directories.  Obviously, the frequency will depend on how much time you have  and how confident you are in writing articles.  There are also plenty of opportunities to outsource this activity.  The principle is that the more articles you write and the more directories you submit to, the more readers you will have and the more possibilities of your website being found on the internet.  

These articles may not be written in an academic style but will be more conversational.  So, anyone can practically write these and you do not need to be a great writer.   Article marketing can also establish the writer as an expert in a certain niche.  Generally, this method of marketing brings people into your website as the articles are provided free for web publishers to use on their websites and ezines.

Here are some advantages of article marketing:

• it quickly gets your name all over the internet
• it boosts your credibility
• it brings you large levels of traffic
• it increases your sales levels

Online marketers use article marketing as one of their main sources of free traffic to their sites.  It is important however to have a website where products and services are listed.  Ultimately, your article marketing efforts will not bring you any monetary rewards without any sale of a product or a service.  Therefore, if done properly, article marketing can be a viable source of online traffic.

All the best!

Ros

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