Do you have a message?  Would you like people to know about your passion?  Would you like people to support your cause?  Or change people’s way of thinking about something you believe in so much?  Or do you just like share your thoughts to the world?

What is your message? You may share your thoughts on a gospel passage for the day. Or, simply share your thoughts on what was on the news today.  One of my friends who is a Catholic priest is a blogger.  He publishes his weekly message or sermon on his website and blog.  Another Anglican Priest writes his message on his blog about his passion for boxing, his activities in the parish and sermons.

Many non-profit organisations are now creating blogs on their website to spread their message and even use it to scout for donations.  So, you do not have to market a physical product.  You may market an idea, a concept or a belief.

So, here are the steps to market online your message:

1.  Identify a specific message that you would like to market or promote online.

2.  Clarify your end goal. Do you just want people to read and know about it?  Who are your target audience?  What will make you satisfied and glad that you have marketed and broadcasted your message?

3.  Create a blog. You may want to start with the free blog sites around.  For example, you may use www.blogger.com or www.WordPress.com.  You can put in your message immediately without the hassle of buying a domain name and a hosting account.

4.  Write your message. This is obviously the time to express your thoughts, ideas, activities, causes and beliefs.  Write your main message.

5.  Submit your article to article directories. In order to increase your readership, you need to submit your original article.  You may also include your url or website address and your own author bio at the end so that people can trace you back to your site.

6.  Send an email to your contacts on your address book. You may start with the people you know and encourage them to make a comment on your blog.

7. Post an entry on your social sites.You may then share  your article from your blog on sites such as Facebook or Twitter.

So marketing online is basically promoting your products, thoughts, ideas, activities and message on the internet.  Once you get the confidence in this process, you may even start to market products as well.

Now, you may promote your message online.

All the best!

Ros

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When I learned about blogging, I thought that it was a very good avenue for me to write my Journal and Reflections.  So, initially, my main aim was simply to make it as a tool for self expression.  I was a bit hesitant to try it as I thought it will be difficult for someone like me who is not a techie.

But, at one of our Christmas gathering with friends in December 2008, I gathered enough courage and asked one of our guests how difficult is it to start a blog.  He matter-of-factly shrugged his shoulders and said:  “very easy.”  Initially, I thought to myself, should I believe him?  This person has three degrees and studying for a  fourth one.

I quietly believed that if Ican type in Word and can send emails, perhaps I should be able to do it.  I then asked him which website to create my blog.

With a bit of an adventurous spirit and a bit of risk-taking, I decided to actually DO IT!   This is the blog which I initially created:  http://www.inspiredandenriched.blogspot.com It is very simple.  Go and visit it.  I also created some business cards with this blog and distributed it to my friends to have a look at it.  I got really excited when someone from the US made a positive comment on it.  That comment actually inspired me to continue blogging.

I stopped putting content for a while when I learned to use another blog platform where I can have my own domain name and hosting.  I continued learning about blogging and recently discovered that this blog has actually got a Page Ranking of 2.  I have now decided to continue adding content into it and will go back to my original goal of using this blog as an avenue for self  expression and spiritual reflection.

How about you.  Do you have a reason to create a blog?  Everyone has a message. What is yours?  Would you like to share it with others? 

All the best!

Ros

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